Services
Marketing support built around what your business actually needs.
You don't need every marketing service. The starting point is understanding what's working, what's not and what will make the biggest difference.
Brand Positioning & Visual Identity
Practical brand work that helps your business look the part and say clearly what it does. We refine what you have, tighten it up and give you simple rules so it stays consistent.
Sound familiar?
The business has grown, but the logo, colours and messaging no longer reflect the quality of the work — or they're used differently everywhere.
Positioning
- Practical brand positioning
- Value proposition
- Differentiation
- Tagline refinement
Visual identity
- Logo review and refinement
- Colour palette
- Typography
- Logo variations, reversed and monochrome
Guidelines
- Clear-space and minimum sizing
- Correct and incorrect logo use
- Background rules
- Basic brand guidelines and simple applications
Website Strategy & Design
We start with what your website needs to achieve, then create or improve it so it communicates clearly, works well on mobile and makes it easy for customers to get in touch.
Sound familiar?
The site looks dated, doesn't explain what you do, works poorly on mobile or isn't generating enough enquiries.
Strategy
- Website health checks
- Website strategy and page planning
- Information architecture and navigation
- Customer journey
Design & content
- New SME websites
- Redesigns and refreshes
- Landing pages
- Website copy and calls-to-action
Set-up & improvement
- Review enquiry forms
- Mobile optimisation
- On-page SEO
- Google Analytics 4 setup
- Review contents
Email Marketing
Simple, regular email that keeps you in front of the people who already know you — newsletters, campaigns and customer updates that are well written and easy to read.
Sound familiar?
You have customers and contacts, but you're not communicating with them consistently — or at all.
Content
- Newsletters
- Campaign emails
- Customer communications
- Email copywriting
Set-up
- Email templates
- List organisation
- Basic segmentation
Delivery
- Campaign scheduling
- Simple email sequences
- Basic performance reporting
Copywriting & Marketing Materials
Better words and better materials for the things your customers actually read. Copywriting can be a standalone project or part of a website, social media, branding or email engagement.
Sound familiar?
Your website copy, brochures, capability statements or proposals don't represent the business as professionally as they should.
Website copy
- Homepage and About page
- Service pages
- Landing pages
- Calls-to-action
- Case studies
Business materials
- Capability statements
- Company profiles
- Proposals
- Presentations
- Project descriptions
Marketing materials
- Brochures
- Flyers
- Signage
- Banners
- Promotional materials
Digital copy
- Email copy and newsletters
- Social media captions
- LinkedIn content
- Reel scripts
Brand copy
- Headlines
- Taglines
- Value propositions
- Short company descriptions
Ongoing Marketing Support
Experienced marketing support without hiring a full-time Marketing Manager. A regular arrangement where your marketing is planned, managed and kept moving.
Sound familiar?
You need someone experienced to look after your marketing, but a full-time hire isn't the right fit right now.
Planning & management
- Marketing planning
- Marketing priorities
- Campaign coordination
- Supplier coordination
- General marketing management
- Ongoing advice
Delivery
- Social media
- Content
- Website updates
- Copywriting
- Email marketing
- Marketing materials
For more complex needs
Marketing Strategy & Advisory
For businesses that need a clearer marketing direction, The Brand Accord can review the bigger picture, identify priorities and develop a practical way forward.
Sound familiar?
There's a lot of activity but no clear direction, or the business is entering a new stage and needs a plan everyone can follow.
- Marketing review
- Business objectives
- Target audiences and customer understanding
- Competitor analysis
- Positioning
- Channel priorities
- Campaign planning
- Marketing roadmap
- Measurement
- Strategic recommendations
Community & Stakeholder Communications
Clear, accessible communications for communities and stakeholders — including newsletters, publications, project updates and community content. For NGOs, associations, community and education organisations.
Sound familiar?
Important information needs to reach communities, members or stakeholders in a way that is clear, accurate and easy to read.
- Community, stakeholder and member newsletters
- Project updates
- Community consultation materials
- Community stories and articles
- Case studies
- Brochures and reports
- Email newsletters
- Publication coordination
Not sure what needs fixing first?
That's a good place to start. Tell me what isn't working and we'll work out where your marketing needs attention.
Social Media Management
Consistent, well-planned organic content on Facebook, Instagram and LinkedIn — planned, written, designed, published and reported on each month.
Sound familiar?
Posting is irregular, content lacks direction, or nobody in the business has the time to manage it properly.
Planning
Content
Management